Submitted by Mayank Behl on Mon, 01/09/2012 - 00:26
If your website consists of downloadable resources like whitepapers, case studies, article etc, then there are chances of people downloading them directly from search engines, and bypassing your web analytics tool tracking code (in case your tool uses javascript implementation)
So, the actual search engine traffic could be much higher as portrayed by analytics tool. This is a common problem faced by all analytics tool where implementation is based on either javascript getting triggered or the pixel beacon getting hit through the website.
