Submitted by Mayank Behl on Wed, 01/11/2012 - 22:23
Social analytics would be the next wave after web analytics. Many companies are seeking social analytics service, but unfortunately there are no vendors. It’s the time to hit the market with a complete social analytics solution.
Social Presence Analytics - This service can include keyword search, mentions and brand presence in the social media space. Example vendors include: SocialMention, IceRocket, Backtweets, Topsy, and hundreds more.
Submitted by Mayank Behl on Mon, 01/09/2012 - 00:26
If your website consists of downloadable resources like whitepapers, case studies, article etc, then there are chances of people downloading them directly from search engines, and bypassing your web analytics tool tracking code (in case your tool uses javascript implementation)
So, the actual search engine traffic could be much higher as portrayed by analytics tool. This is a common problem faced by all analytics tool where implementation is based on either javascript getting triggered or the pixel beacon getting hit through the website.
Submitted by Mayank Behl on Fri, 01/06/2012 - 03:44
As we make plans for 2012 budget and plans, we need to consider trends and scope in online marketing space for next year. SoMoLo (Social.Mobile.Location) will continue to gain importance. SoMoLo would be building parameters for Digital Marketing. Mobile commerce would take upward trend in 2012. Latest comScore numbers reflects 38% of people transact on their phone, that portrays the potential mobile commerce has. Also, mobile blogging is the space to watch for next year.
Submitted by Mayank Behl on Sat, 12/10/2011 - 00:24
Youtube is the second largest search engine after google, with more than 20 billion video views per month. It’s a big opportunity that cannot be missed out.
In 2012, video marketing will be revolving around ‘youtube marketing’. Below are some key points you need to follow for all your websites.
1. Add videos for the website, if not present. Any website can have videos (directly related or not), that needs to be informational, eye-catching and searchable.
